Project Overview

During my time at Alpha Residential, originally known as Alpha Capital Partners, I had a pivotal role in their rebranding journey. Six months into my position as a Graphic Designer,
I joined the effort to revamp the company's identity. Prior to my involvement, a design team had crafted a new logo and brand kit.

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With the new logo in place, I collaborated with the marketing team to rebrand all print and digital materials, from business cards to presentations. The most significant task was transforming the corporate-looking website into a more youthful and inviting online space.
I worked closely with a web developer and copywriter, using Figma to create wireframes and bring the new website to life.

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Our collective efforts culminated in the successful launch of the redesigned website in June 2022, aligning it seamlessly with Alpha Residential's evolving brand identity. This project illustrates my expertise in merging design aesthetics with functionality, ultimately contributing to the company's refreshed image.