Project Overview
As the Graphics Designer & Web Developer for EEECHO.org, I have taken a leadership role in spearheading a comprehensive rebranding and website enhancement project. This initiative aims to refresh the organization's image and improve its online presence to effectively communicate its mission and engage its audience.
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Logo and Brand Kit Redesign:
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Created a new visual identity for EEECHO.org, including a modernized logo and a comprehensive brand kit to maintain design consistency.
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Print Collateral:
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Developed a range of print materials such as business cards, brochures, banners, flyers, and informational cards that align with the new brand identity.
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Website Redesign and Development:
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Designed website and mobile wireframe mockups to outline the structure and layout of the new site.
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Developed an interactive website/mobile prototype for stakeholder review, ensuring alignment with organizational goals and expectations.
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Built the new EEECHO.org website using the Wix platform, chosen for its familiarity and user-friendly backend.
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Continuously maintain and update the website with fresh content and images to enhance the user experience.
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Brand Guidelines and Management:
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Created comprehensive brand guidelines to ensure consistency in design elements across all materials and platforms.
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Managed the EEECHO.org team to adhere to design guidelines, best practices, and standards to maintain a cohesive visual identity.
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Key Project Components
The project has reached a soft launch phase, with the redesigned website and brand materials already in use. However, there remains a significant scope of work to complete in terms of ongoing website updates, content enhancements, and further optimization. The project is a dynamic and evolving effort aimed at ensuring EEECHO.org maintains a strong and impactful online presence.
This initiative reflects my commitment to elevating EEECHO.org's visual identity and web presence, and I look forward to continuing to contribute to its success.
Project Status
Old Logo
New Logo
The New Marketing Materials
