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EEECHO.org

Company Rebranded Marketing Materials (Banners, Brochure, Business Card, Website etc.)

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Project Overview

As the Graphics Designer & Web Developer for EEECHO.org, I have taken a leadership role in spearheading a comprehensive rebranding and website enhancement project. This initiative aims to refresh the organization's image and improve its online presence to effectively communicate its mission and engage its audience.

 

  1. Logo and Brand Kit Redesign:

    • Created a new visual identity for EEECHO.org, including a modernized logo and a comprehensive brand kit to maintain design consistency.
       

  2. Print Collateral:

    • Developed a range of print materials such as business cards, brochures, banners, flyers, and informational cards that align with the new brand identity.
       

  3. Website Redesign and Development:

    • Designed website and mobile wireframe mockups to outline the structure and layout of the new site.

    • Developed an interactive website/mobile prototype for stakeholder review, ensuring alignment with organizational goals and expectations.

    • Built the new EEECHO.org website using the Wix platform, chosen for its familiarity and user-friendly backend.

    • Continuously maintain and update the website with fresh content and images to enhance the user experience.
       

  4. Brand Guidelines and Management:

    • Created comprehensive brand guidelines to ensure consistency in design elements across all materials and platforms.

    • Managed the EEECHO.org team to adhere to design guidelines, best practices, and standards to maintain a cohesive visual identity.

 

Key Project Components

The project has reached a soft launch phase, with the redesigned website and brand materials already in use. However, there remains a significant scope of work to complete in terms of ongoing website updates, content enhancements, and further optimization. The project is a dynamic and evolving effort aimed at ensuring EEECHO.org maintains a strong and impactful online presence.

This initiative reflects my commitment to elevating EEECHO.org's visual identity and web presence, and I look forward to continuing to contribute to its success.

 

Project Status

Old Logo

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New Logo

The New Marketing Materials

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